The Slim-Fast Indicator

I walked into a drugstore in Islamabad yesterday and noticed, in a proud stack by the cash register, a dozen cans of Slim-Fast. A few yards away, on the street, was a montage of Pakistani misery—street kids, homeless men, hunger. This might be an economic indicator in the era of globalization, though I’m not sure what it indicates. When a country as destitute as Pakistan begins importing a weight-loss drink, does it mean income distribution and the lifestyles of the rich and poor are dangerously out of whack? Or does the arrival of strawberry-flavored Slim-Fast mean Pakistan is inching up the ladder of prosperity? Or both?

Author: Peter Maass

I was born and raised in Los Angeles. In 1983, after graduating from the University of California at Berkeley, I went to Brussels as a copy editor for The Wall Street Journal/Europe. I left the Journal in 1985 to write for The New York Times and The International Herald Tribune, covering NATO and the European Union. In 1987 I moved to Seoul, South Korea, where I wrote primarily for The Washington Post. After three years in Asia I moved to Budapest to cover Eastern Europe and the Balkans. I spent most of 1992 and 1993 covering the war in Bosnia for the Post.